Careful, what now follows is self-promotion – but that doesn’t necessarily have to be a bad thing. Really good advertising is rare and is often remembered for years. For those of you who don’t remember the Old Spice commercials with Terry Crews: My sincere condolences. Here’s a little memory refresher: https://www.youtube.com/watch?reload=9&v=0hwpDnA0_V8 Not quite as crazy,… Continue reading merlin: learn from mistakes
Surveying technology under the magnifying glass Just as Batman keeps a watchful eye on Gotham City and Yoda notices the smallest tremors in the Force, Boris Bogensberger keeps a close eye on every change. Just like the masked avenger the surveyor can currently be found a lot in underground (bat) caves, specifically those of the… Continue reading Measuring the World
Traditional company relies on innovation The family company DESOI GmbH shows how the balancing act between tradition and innovation succeeds. We spoke to long-standing application engineer Bernd Kress about how w.i.l.m.a. made the switch from mechanics to electronics possible and how other companies can also succeeded in taking this step. At eguana we live the… Continue reading What do we want? w.i.l.m.a. When do we want it? Now.